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Jul 06, 2016

11 Digital Marketing Tips For Your Hotel

In recent years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. This is an attempt to increase bookings via the hotel’s own website, while putting pressure on OTAs to improve their contract terms. However, while this […]

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Nov 25, 2015

Koyao Website Design Launch

Koyao Island Resort is one of Koh Yao’s finest properties, situated on the East side of the island overlooking the famous and spectacular Phang Nga Bay. Consisting of 17 luxury, yet charming and rustic villas, the property boasts a 220m lush garden along the pristine white beach which is not only private, but also is […]

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Jan 23, 2015

5 Ways to Improve Hotel Website Conversions

Getting direct bookings through your hotel’s website is a constant battle, one in which often leads to defeat rather than success. According to an article on Hospitality Times, hotel website conversion rates are normally between 2-3%, with approximately 95% of visitors abandoning the booking process before successfully making a reservation. Due to the discouragingly low […]

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Jan 20, 2015

Google Adds ‘Mobile-friendly’ Label to Search Results – Does Your Hotel Have a Mobile Strategy?

Google’s efforts to make mobile search much easier! Did you know that 3 out of 5 searches are conducted on a mobile device, including smart phones and tablets? Additionally, 50% of travel or restaurant mobile searches result in a purchase1. With these stats, it is no wonder Google has been pushing features to make searching […]

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Jan 14, 2015

How to Monetize Your Digital Marketing Resolutions

In early January, in this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provided an action plan to follow during 2015: Created to help alleviate the complexity of our industry’s most recent innovations, this action plan was designed to help you concentrate on what’s most important: engaging […]

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Jan 06, 2015

Educating Guests Away from the OTAs

A recent article posted on HotelSpeak highlighted Shrine Hotel’s new strategy for keeping potential guests on their website; They are experimenting with displaying their rates with the OTA offerings. The idea behind displaying this information is that it will keep the guest from leaving the site to compare OTA prices. Provided the property has rate […]

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Dec 29, 2014

Mobile travel shopping hits tipping point – but PC still dominates booking

Mobile devices have invaded the early travel planning funnel: During 2014, one third of US leisure travelers used their smartphone to research where to go for an upcoming vacation while only slightly fewer, 32%, used the device to shop for travel products like flights and hotels. According to a new report from travel industry research […]

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Dec 22, 2014

Top Five Conversion Killers for Hotel Websites

Conversion is the process of turning your site visitors or leads to actual paying guests. In the realm of online marketing, the first step is to capture web traffic, direct them to your website and once they’re there, compel them to book with your hotel. Of course, this is easier said than done. Getting high […]

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Dec 16, 2014

12 Rules for Choosing the Right Domain Name

For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we’ve been called on to provice advice for naming a domain, either for a new blog, a company launch or even just a friend’s website.Below, I’ve listed 12 tips I find indispensable when helping people […]

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Dec 09, 2014

Keywords – Are They Still Relevant for 2015 Hotel Marketing?

We’ve been asked time and time again if optimizing a hotel’s website with keyword-rich content is still a relevant SEO strategy and our answer is absolutely yes! However, SEO has evolved significantly in the past ten years when search engines relied solely on keywords to identify the purpose of your website and black hat practices, […]

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